Email marketing is one of the best online marketing techniques for businesses and it still gives the highest return on investment amongst all marketing methods. Email marketing automation is an effective way to catch the attention of your current and potential customers. That’s why every business must give extra attention to its email marketing strategies.
Like any other tactic, email marketing is also evolving, and automation was introduced to make it even more powerful than ever. Email automation allows creating of different types of campaigns to send out targeted and personalized emails at a specific time or when a specific action is performed. This improves customer engagement and drives more revenue for every business.
Email marketing automation has many benefits compared to old manual email marketing. It saves you time and does not require you to create campaigns again and again. You can send automated emails to individuals whenever they perform any desired action or send emails to a large group using drip campaigns.
To help you get started with email automation, we are sharing here the top 5 techniques you can start using in your email marketing automation that will help you get better results and grow your business.
Sending welcome emails is a great way to greet your new subscribers or leads just like we do when someone arrives to meet us. Similarly, sending thank you emails on a sale or download is also an effective way to connect with your customers and make them feel special.
Sending such emails is essential because these types of emails get an average open rate of 80% and a click-through rate of 25%. The good thing is email automation makes this task easy for you, it takes a few minutes to create automated email campaigns. Emails will automatically be sent whenever a new subscriber is added, or a purchase is made.
Marketing is all about delivering value to your audience and presenting them with the best relevant offers. To do this correctly, you must know your audience deeply by analyzing their requisites and interaction with your business/products. For example, what they ordered or what they browse on your website is an indication of their preference.
Email automation helps you to analyze and send recommendation emails to your customers. You can create different segments and campaigns to send suggestion emails to your customers. For a better experience, you should email related recommendations and make a valuable offer they can’t deny.
Getting feedback on your product or services directly from your customers is the best way to learn more about your audience and understand what they actually want. To connect with customers directly and get a complete idea of their interests, you must send feedback request emails at a specified time duration.
With the use of email automation, you can easily create automated feedback request emails, review request emails or survey emails, and even track sent emails for their open rates and click rates. This technique can also be used to engage with those new users who opted for free trials.
In any business, you don’t want to lose your existing customers. This is why reminding your customers about their service renewal/reactivation on time is necessary. It's useful because people often don’t act until they are asked to do so.
You can create automated email campaigns informing your customers about their service, plan, or an account expiration. You can also fasten the conversion by providing them a discount coupon if they renew before a particular date. With the use of email automation, you can set a specific time for your emails to be sent, such as a month before, a week before, a day before, etc.
Sending birthday or anniversary emails to your customers is one of the most effective ways to boost customer engagement and experience. All you need to do is collect important event dates of your subscribers and customers then set a rule to automatically send an email.
These types of emails not only wish the recipient on their special day but also present a relevant offer that encourages them to buy. With the help of email marketing automation, you can offer a deal or discount coupon and place an attractive CTA in the email to increase conversions.
Email automation has made life easier for all marketers. Knowing the fact that email marketing is most impactful, using the latest techniques of automation can help you get the best results in less time.
Finally, it’s your turn to use these email automation techniques in the right way and increase the growth of your business. If you have more ideas or something more to share, let us know in the comments section below. You would also like to read this article on how to start with marketing automation.