Are you planning to build a membership website in 2021? Well, it’s quite an excellent decision. A membership website could easily be one of the best ways to share the fruits of your wisdom with the whole world and getting paid for it in return.
This model has been so wildly successful, and for so long, that you’ll find a majority of media outlets sharing their well-researched articles via this. Take New YorkTimes, for example.
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In 2020, the year that was marred by a pandemic that brought developed economies to a total halt and the developing ones to their knees, NYT’s digital arm added 2.3 million digital-only subscriptions. And their growth was not limited to this number alone. According to Meredith Kopit Levien, the company’s chief executive since 2013, NYT’s “digital revenue overtook print for the first time”, and the revenue from digital subscription became their “largest” one too.
From top digital marketing bloggers to world-famous chefs, and jewelry designers to media houses, individuals and organizations from all walks of life trust, and continue to trust, this membership model of business to create, publish, and share whatever they think is best for their audiences.
Aren’t you all fired up now to create a membership site of your own and pull in such amazing growth for yourself? If yes, then let’s have a look at what this blog is going to cover in the next few minutes and how all that would benefit you in getting a robust membership website without forcing you to write a single line of code:
Just to clear the clouds of doubt and leave no space for them in the future, let’s have a look at what exactly is a membership website. A membership website often called just “Membership”, is one where the on-site content is “gated”, which means that some, or all, of its content, is accessible to its members alone. Now, what kinds of website visitors qualify for membership? It depends upon the membership model.
Some websites allow you to access their gated content when you sign up with your contact details like name, user name, email, phone no., etc., while others could ask you for a monthly or annual amount before they grant you the same.
Simple answer: Any kind. If you think your content is powerful enough to add value to the lives of your website visitors, and the quality is so top-notch that it’s next to impossible for anyone to find content like yours anywhere else, you could choose to build a membership website.
Let’s take a Stock market website as an example to learn how you can set up a membership website that makes money.
Say, you've experience of 5+ years in stock trading and you've been running a blog on the same for some time now. But now you wish to take the next step and earn using the membership/subscription model to make more bucks with your knowledge bank. What you'd need to do now is to set up a limit on the number of articles a person could read without signing up for an account.
Once they sign up for your membership, you can send them daily or monthly newsletters, product updates, tips, etc. This is one of the best techniques for generating quality leads for your online business. But that’s only one way of benefiting from building a membership website.
If you're willing to take it a step further, you can charge your visitors a monthly amount for more premium content. A content that’s not available to even those who have a free account. That would mean more accurate market tips, better and more in-depth stock analysis, and more frequent updates on stock exchange activities.
But keep in mind that before you take the latter route, your content MUST, MUST, and MUST be of uncompromised quality. Media outlets can teach you a thing or two about how to make a piece of news appear more important and exclusive even when it has been covered to death by everyone else in the circle.
You won’t be left hanging at a point where you've to guess what a top membership website looks like. To help you know the important pages, design, flow, and business model of websites in this domain, here is a list of three crowd-pulling membership websites (based on their monthly visits) of the world. (Credit: Ahrefs)
Niche: Content Marketing, Blogging
Monthly Traffic: 59.5K
Niche: Memory improvement techniques
Monthly Traffic: 25.6 k
Niche: Gardening (orchid care)
Monthly Traffic: 3.6k
Hope you now have a fair idea of the basic structure you could follow with your membership website after this not-so-long but fairly important list above. Now let’s get straight to the part that would help you learn how to build a highly monetizable membership website in 5-easy steps, that too without writing a single line of code.
Having a clear idea for a membership website isn’t limited to knowing what you know the most about, or what you like writing about the most. It could be about something small, like “Rose Gardening Tips”, or something big, such as “Monster Trucks”, or maybe something really big, as in “Large Hadron Collider Updates” big.
The important thing is to know whether a good chunk of netizens would be willing to explore it or not? But how could anyone know that? By using SEO and Keyword research, the latter being a part of the former.
If you plan to make it big in the market, then get some hands-on experience with SEO. Learn a few things on how to conduct keyword research, website traffic, Google Trends, the difference between paid traffic and organic traffic, etc. Remember, what excites you might not be that exciting for your visitors too.
So what questions should you ask yourself before choosing a niche? Here is a small list:
Once you're done brainstorming the idea with your team, it’s time to get a wireframe ready. In case you’re having a hard time recalling what a wireframe is, it’s a mock-up (a dummy design) that shows what your website would look like once it gets ready. The wireframe is enough to help you understand how your idea looks on paper and how it would appear to your users.
But make sure to not compromise anywhere at this stage of membership website development. A quality time spent while wireframing would save you a lot of it during the testing period.
New visitors would be pouring in from everywhere once you get your membership website up. Now, you can’t expect your visitors to pay for your content without letting them a have taste of it first.
For that, you've to set a limit on the number of articles, or pages, that one could visit without signing up or paying you beforehand. Decide what pages those are going to be.
Will it be 5 articles a day, or maybe a week? Or, are you going to offer everything for free but charge for exclusive video tutorials?
You can also segment your whole platform based on users’ level of expertise. For example, say you're running a home workout program for office goers. Then your program can have levels like:
Here you can keep the top one free for all your visitors, the middle one open for those with free sign-ups, and the last one accessible only to those who would pay you an “X” amount for a “Y” period.
Pricing the access rights right is an inseparable part of any member’s business model. Price it too high, and you might lose even the most willing and long-time visitors. Too low, and your content might appear cheap to your potential members. Being a membership, almost all your revenue would depend mostly on recurring clients.
Make sure that you neither get too greedy nor appear too cheap while putting together the pricing plans of your membership website.
And finally, the good part! The part where you get to know how you can build a membership website without writing a single line of code. But let’s first understand what pieces of technology one needs to build membership. To build a website as complex as a membership, you'd need to have the know-how of:
All of this might feel too burdening to anyone. But can’t you hire a team to do all of that for you? Yes, you could! But once your membership is up and running, you'd still need an in-house tech team to help you manage your website, which includes troubleshooting issues related to the domain, hosting, web traffic, internet security, payment collection, server downtime, etc. Isn’t that going to cost you a business? It will.
But that’s not even the top concern while running a membership. As your core business activity is to create new content every day, every second you lose with raising troubleshooting tickets with your tech team is time lost on content creation.
So what’s your out? Simple! Using a drag-and-drop membership building tool such as DotcomPal. DotcomPal helps you build a membership website in less than 30-minutes, using its drag-and-drop membership builder, without pushing you to write a single line of code. All you'd need is:
It’s that easy. Having a hard time believing what you just read? Well, try it for yourself! Get your dream membership ready in a matter of minutes, without any technical hassles. Think we missed anything important on membership development? Let us know in the comment below and we would take note of it in no time.