Top 7 Benefits of Marketing Automation for Your Business

by Neha Garg Jan 31, 2020

Automation is scaling the potential of businesses all around the world. A business can easily pump up profits by implementing automation in their marketing strategy. There are many benefits of marketing automation as it can work with any solution or tool and businesses can use it to restructure, automate, and measure their marketing workflow easily. 

Marketing automation has many advantages and top business already adopted the automation solutions to increase revenue. Research shows that the marketing automation industry is going to be valued at $7.63 billion by 2025. It indicates that this is the best time to adopt marketing automation in your business if you haven’t done it yet. 

Top Marketing Automation Benefits for Your Business:

How does automation can help your business? There are many reasons to consider it, you should look at the key benefits of marketing automation before considering it for your business. Below we are sharing some major benefits of using marketing automation to grow your business.

1. Generate More Qualified Leads

qualified leads by using marketing automation

It’s always a good idea to have those people added in the list who are really interested in your business or product. One of the nice benefits of marketing automation is that it allows you to do inbound lead generation in an effective way. 

With the help of automation tool, you can reach out to right people at the right stage in your marketing funnel. You get more qualified leads only when a customer shows interest in your products or services, either by subscribing your newsletter or downloading the white paper.

2. Nurture Leads More Effectively

effective lead nurturing benefits of marketing automation

Lead nurturing is a tedious task but at the same time, it’s a very important stage of your funnel which you can’t overlook. Once you added prospect in your list, you need to keep nurturing them until they become your customer.

Marketing automation benefits allows you to do this task in a more effective way and it consumes very less time than manual nurturing. You can use technologies like segmentation, automated drip campaigns, personalization, etc to get it done easily and perfectly.

3. Save Your Precious Time

time saving benefits of automation

What once took hours, now takes minutes to be done with the help of marketing automation tools. One of the great benefits of marketing automation is that it simplifies the tough marketing tasks and eliminates the boring manual processes you have to go through repeatedly.

Now this improves the productivity and engagement of your employees so that they can focus on more important tasks. Moreover, it also helps you decrease lead conversion time due to automated tasks.

4. Reduce Cost of Marketing

marketing cost reduction

Without a marketing automation tool, you need a large marketing team as well as working space to fix everything manually from lead generation to lead nurturing. But automation helps you perform all the critical tasks easily and reduce your staffing needs, so the costs.

As per a report by Gartner, companies that use automated solutions for their marketing can save more than 15% of their marketing budgets. Also, automation can help you get 50% more sales-ready leads at 33% less cost.

5. Increase Your Revenue

business revenue increase with marketing automation

For any company, one of the major benefits of using marketing automation tool is that it provides an increase in revenue. Businesses start getting a greater number of leads and sales as soon as they start utilizing it correctly.

A Gartner research shows that businesses who used automation software saw an increase of 10% or more in revenue over 6-9 months. Automation continually provides a positive ROI when effectively implemented.

6. Track & Analyse Campaigns

campaign analytics with marketing automation software tool

Tracking and analysing the performance of your campaigns is the most useful benefits of marketing automation. With the help of measurable data, you get to know what can be improved within your marketing efforts.

Using real-time leads and conversions data, you can not only easily determine your campaign’s performance but also forecast upcoming campaign performance and accordingly plan your strategies for the future.

7. Boost Customer Lifetime Value

customer lifetime value increase with automation tool

For the continued growth of a company, there should be a balance between customer acquisition and customer retention. The big benefit of marketing automation is, while it helps in retaining the existing customer, it also increases the lifetime value of your customer.

With the use of marketing automation, you can create automated series to suggest them related products, reminding them upgrades, sending them offers, requesting them feedback, etc. This helps you increase customer engagement which boosts the lifetime value of a customer.

Final Words

There are many great benefits of marketing automation and it has so much to do with your business growth. If used correctly, automation can provide your business with numerous benefits. We hope this article has given you a well understanding about how you might be able to use automation in your marketing strategy. Don’t forget to share your thoughts with us in the comments below.