In this era of marketing, videos are the superpowers for marketers around the world. Video marketing is now becoming the top marketing strategy as it has more potentials than any other form of online marketing and there are many benefits of video marketing. A study found that around 55% of users consume video content thoroughly, and that is why now 63% of businesses have started using video marketing.
Video marketing is becoming too popular because it has various benefits in terms of increasing sales and profit for businesses. Video marketing is basically using video content in an effective way to achieve your business goals. Consumers love the videos and there is no doubt that video is one of the most versatile and profitable tools in the market.
As a modern business, you should also consider using video marketing to see what it can bring to your business. Below we are sharing the top benefits of video marketing and why you must include videos in your marketing strategy.
You must know that around 78% of people watch videos every week and around 55% of people watch videos daily. YouTube has over a billion users and it gets 4 billion views every day. It is clear that many of your target audience is watching videos online and you have opportunity to leverage these great benefits of video marketing.
Yes, videos can boost your revenues very fast if you use video marketing strategically. As per a study, adding a video on your landing page can increase the conversions by 80%, that’s really great! Also, most of the consumers buy a product after watching an explainer video. Another video marketing benefit is that it also gives a good return on investment.
We all know that videos create good engagement and ignite emotions of the viewer. Video makes people feel connected with the brand and builds trust, that’s why people can recall a video they had watched before. Video marketing helps in building long-term relationships with customers. After watching a brand video online, customers get the confidence to buy and use their products.
Yes, it’s true that search engines like Google also love the videos and it can boost your website traffic if optimized correctly. For many queries or brand related queries, videos shown up in the search results and it brings customers on your site to watch video. YouTube is also the second largest search engine after Google, and you can get a lot of traffic using these platforms. You must grab this benefit of video marketing and use CTA, Ads, etc features to convert viewers into customers.
Another great benefit of using video marketing is that people love to share videos. Studies show that videos are shared 1200% more times than links and text combined. It’s not limited to only YouTube, people love to watch and share videos on Facebook, Twitter, and other platforms. Social media is consuming video content really well and new trends in video marketing introducing constantly.
You must be aware that videos are the best way to learn or teach something in a short time span. One of the useful benefits of video marketing is that you can use videos effectively to explain something to your audience or notify them about your product. Most of the buyers prefer watching short videos instead of reading long documents before buying the product.
As we said earlier, consumers watch your videos before buying. You can easily use CTAs or Buy Buttons on your videos to increase the chances of conversion. In fact, 34% of customers will probably buy subsequent to viewing an online video ad because of the “Buy Now” button, something which is not available on TV ads.
Videos are the best way to drive mobile traffic as it is being assumed that by the year 2020, 75% of mobile web traffic will be video. Another amazing video marketing benefit is that you can leverage this mobile traffic in many ways as it has much more potential in the marketing world. You can expand your mobile marketing with the help of video marketing strategy.
Finally, it is clear that video marketing is something which should be used by businesses to expand their reach as well as growth. There are many great benefits of video marketing for business and a perfect video marketing strategy can put you on top against your competitors and help you achieve your goals very fast.