Managing a graphic designing startup could be an exceptional journey. One that’s full of exciting ideas, crazy deadlines, impractical clients’ demands, and mountainous goals. Manage them well and you're good for one more day.
Slip, and you might end up running pillar to post to make sense out of anything. As time goes by, you soon start getting the hang of turning challenges into opportunities.
But, neither all challenges in the graphic designing industry are equal nor all of them could be predicted well in advance.
So to give you a little heads-up on what a dedicated graphic designer faces on daily basis, here's a list of the top 5 challenges faced by the professionals of this industry.
Being a creative industry, graphic designing has its pros and cons with outsourcing. You could be a small-town guy, with only 2 years of experience, and may still manage to seize that once-in-a-lifetime opportunity of working with the top, multi-national lifestyle brands.
With zero logistics involved, gigs in this industry could go from one country to another in a matter of a few mouse clicks.
But there're some drawbacks to it too. Anyone today can build a website and upload some stolen graphics to impress potential clients or pull off the same trick by signing up with a gig platform to score such opportunities.
Trust and originality are still taking heavy blows because of an abundance of petty designers who might not be on the same level as yours.
One solution that may help you build credibility for your brand is to put up some authentic testimonials of your past clients. Holding copyright to your work is another way to ensure that others won’t be able to market your work as theirs.
Price negotiation is funny, and sometimes appalling, especially when it comes to freelance graphic designers and businesses. Because of the large pool of designers, a lot of business opportunities don’t bring in as much money as some might expect.
So, how can you make a client pay the right amount for your expertise? For that, you have to show what else you could bring to the table other than your creative skills.
A little show of professionalism will do the job for you. And nothing shouts of professionalism louder than well-written business reports. Try putting aside some time to prepare the same at the end of every project.
These reports will help your potential clients to understand how your visual communication strategies helped your past clients scale their business.
Business reports might sound boring to many, but they're still a major part of the corporate decision-making style. Not only this makes you look professional, but it also makes your clients believe that you're a data-oriented person.
The above two factors contribute heavily to this one. You buy the best business laptop for graphic designing, and still, might end up days without work and curse your mounting laptop EMIs.
The work-finding strategy could differ from business to business. But a typical one would include having a website/portfolio of your own, indulging in social media and email marketing, and registering on gig websites.
These three easy but effective steps can help you grow your graphic designing business by leaps and bounds.
It’s not manufacturing, where all you need is to program your unit and then supervise it for production. You can time your internal creative clock to suit the requirement of your overseas clients. But push too hard and you might end up with some crappy graphic designs that nobody wants.
There is no “one shoe that fits all” solution when you are asking how to fix this daily struggle for creativity to yourself. Some graphic designers—and other creators on the whole— discover the time of the day when their creative tides are at the highest.
Having that figured, they plan their other work, like meetings, client interaction, etc., around that period.
Graphic designing and business management are two extremes that can be quite challenging to strike the balance between. On one hand, you've to create thought-provoking visuals that cement the brand of your clients. On the other, you've to make excel sheets to schedule a bunch of different tasks.
When you're leading a team of 10+ creative people, performing even the simplest of tasks may get overwhelming. And when your first love lies in creating graphics, going days without performing the task could leave you unsatisfied.
The trick here is to hire people, other than designers, who are good at managing human resources. HR, business managers, finance handlers, project managers, etc., are some experts who can plan activities in a way that brings out the best of your workforce.
The experience of hiring and working with such professionals will come in handy when you have scaled your business to new heights.
The graphic designing domain will send some unique challenges down your way that you might find hard to tackle. And the typical ones will always be there to test your patience too.
To outgrow these roadblocks, you should have trust in your team, maintain communication with the stakeholders, plan your daily activates the best way possible, and above all, never lose sight of why you started this business in the first place. And what was that? To offer the creative creature inside you the many dimensions of artistic growth.