Email marketing has been of immense importance for marketers to promote their brands, sell products or services & foster better relations with customers. So, if you want to create long-term relationships, increase brand awareness and customer engagement, as well as generate new leads there is nothing better than Email marketing.
But, with more & more email marketing platforms coming in every year, online business owners find it difficult to zero in on the best email marketing platform. However, MailChimp is something that has created a separate name for itself.
MailChimp has been the stalwart of email marketing for the last decade. To be honest, finding a substitute for it seemed impossible. With the recent technological advancements, MailChimp has also taken a foray into providing marketing automation tools to expand its market share & reach out to an extended audience base.
Mailchimp is not the only one providing these services. There are many others providing mailing solutions along with other business-related services. But the one platform which caught my attention was DotcomPal.
The good thing about DotcomPal is that since it came into existence, it has been providing web marketing automation tools under one roof to provide a lease of life to marketers who were looking to grow their business way beyond sending emails. DotcomPal provides all-in-one business solutions to Launch, Market, and Sell Online for individual professionals that empower them with all the necessary web marketing automation tools.
But marketers find it difficult to choose between these 2 platforms. So, in this post, I’ll share my opinion on MailChimp vs. DotcomPal, & have a deep look into numerous factors like DotcomPal pricing, DotcomPal plans, MailChimp pricing so you can choose the best MailChimp alternative & use it for your business.
MailChimp is primarily considered to be an email marketing platform that has slowly clawed its way into the online marketing arena. It was designed & developed for businesses that are willing to reach out to their target market making the best use of email marketing.
Founded in 2001 and based out of Atlanta, GA, MailChimp has a good audience base ranging from community organizations to Fortune 500 companies.
So, if you’re looking to engage maximum customers & get them hooked to your offers by sending them highly personalized emails, MailChimp is something you must give a good look at.
DotcomPal is a one-stop solution for solopreneurs and digital entrepreneurs willing to launch, market & sell online. Digital professionals prefer using DotcomPal because of the ease it provides with regards to launching & growing their digital products/ services. DotcomPal, you can go way beyond creating sales funnels. You can use it for creating websites, funnels landing pages, email marketing, website & video hosting, etc.
After getting a brief introduction of both these platforms, let’s have a good look at the major features offered by them & how they’re separate from each other-
Video marketing has gained ground tremendously & marketers working in any niche are using it to showcase their products in a better way & get higher brand visibility.
It’s emphasized by the fact that by 2022, online videos will make up more than 82% of all consumer internet traffic.
With DotcomPal, you get lightning-fast video hosting & a player that helps to play any type of marketing video Sales video, training video, product demo video , etc. on any device beautifully without any delay or buffering.
As of now, I’ve checked and found out that MailChimp doesn’t have its own video hosting. So, you’re left at the mercy of third parties to use video marketing for your business.
Creating high-converting landing pages has become the need of the hour for business owners today.
When it comes to creating high converting landing pages to boost audience engagement, DotcomPal has a slight edge over MailChimp. With DotcomPal, creating landing pages is quite fast & easy. However, I came over quite a few reviews that MailChimp’s landing page creation process is a tough nut to crack & most business owners have a hard time using it.
Business owners rate the ease of email template customization as an important feature while choosing their email automation tool.
With DotcomPal, business owners can easily customize email templates as per their niche & targeted audience.
However, many MailChimp users have mentioned that template customization using its email builder does not seem to be that good & takes lots of time & effort at their end.
Affiliate marketing is a tried & tested marketing method in which an affiliate earns commissions (that are different for different programs) for marketing other person’s products or offers. Today, with rapid growth in the digital space, it’s no secret that almost every marketer wants to use it to have a secondary income stream.
So, if you’re looking to build a regular sustainable income with the best use of affiliate marketing, joining a good affiliate program is something that you must give a serious look at. All you need to do is select a good affiliate program & promote high in-demand products to your audience in a hassle-free manner.
When it comes to offering affiliate programs, both these platforms are well known in this regard. DotcomPal’s affiliate program offers up to 50% recurring commissions.
DotcomPal gives a 180-day cookie history, the longest in the industry that I found to be helpful if you’re starting out on your affiliate marketing journey. This allows you to get benefits for every sale you make even if it’s on the last day of the defined time period.
However, MailChimp doesn’t have its own affiliate program & it has never taken affiliate marketing as one of its major growth strategies. Its referral program- known as Monkey Rewards, helps to get $30 for each paying customer referral.
Also, I came across various threads that mentioned MailChimp has one of the strictest policies when it comes to affiliate marketing. So this can prove to be daunting especially for newbies.
MailChimp is primarily considered to be an email marketing platform that has slowly clawed its way into the online marketing arena. Whereas DotcomPal is a one-stop solution for solopreneurs and digital entrepreneurs willing to launch, market & sell their products and services online.
Business owners use it for creating websites, funnels landing pages, email marketing, website & video hosting, etc.
Both DotcomPal and MailChimp provide online business-boosting tools that are needed to grow a business. Along with that, here are the other features where they are similar to each other.
Audience segmentations help to segregate audiences based on their tastes, preferences, demographics, likes & dislikes, etc. Along with that, it also helps to stop negative branding as when you’re offering people what they like, you’ll much less likely to annoy them, and this ultimately gets them connected to you in the long run.
You’ll be amazed to know that app. 80% of customers expect a personalized brand experience. Yes, even I was shocked when I came across this. So, you can use audience segmentation offered by both these platforms to increase the rate of response as well as boost the marketing ROI while keeping a check on the marketing expenses.
Mobile-friendly websites have become the need of the hour & marketers can’t overlook this trend in the long run. It is also worth noting that 61% of consumers say they are more likely to purchase from mobile-friendly sites.
Both MailChimp & DotcomPal offer mobile-friendly templates that lure maximum audience & get them hooked to your offers in the long run with zero tech hassles. All you need to do is edit these templates or use them directly, & see real results in the long run.
In order to test & evaluate the marketing campaigns, A/B testing is widely used by marketers
who’s willing to make the most from their digital marketing campaigns. As per trusted industry sources, the global CRO software market is set to grow to $1.81 Billion dollars by 2025.
The good thing is both these platforms come with the A/B testing feature that helps you to test your landing pages, marketing campaigns , etc to have a good overview & take corrective action if needed for boosting ROI.
Ease of usage is something that most marketers look at before selecting a marketing platform.
Both these platforms are easy to use & business owners who are not tech-savvy can also use them in a hassle-free manner.
Having an easy sign-up process is a must-have for marketing platforms today. But you don’t need to worry about it as both these platforms have a streamlined sign-up process.
Just entering some info like your name, company details, email address, your company size, etc., will get the job done.
Business analytics helps marketers to make viable changes in their marketing campaigns & craft perfect business strategies that give higher ROI in the long run.
It’s also emphasized by the fact that 52% of marketers are currently using attribution reporting.
The good thing about both these platforms is that they offer business analytics that enables marketers to boost their marketing campaigns & get better results in a cost-effective manner.
After checking all the points mentioned above, I feel you might be in a good spot to analyze what’s the best marketing platform for your business & why you can’t overlook it to get the success that you aspired for.
Now, let’s have a look at the pricing plans that are offered by both these platforms-
When charged monthly, DotcomPal offers three pricing plans that include:
Base Plan that is free forever, Start Plan that costs $39 per month, Grow Plan that costs $99 per month & Pro Plan that costs $149 per month.
When charged annually, DotcomPal offers three pricing plans that include:
Base Plan that is free forever, Start Plan that costs $27 per month, Grow Plan that costs $57 per month & Pro Plan that costs $77 per month.
MailChimp offers three pricing plans that include
The essential Plan costs $9.99 per month, Standard Plan costs $14.99 per month & the Premium Plan that costs $299 per month.
Important Note- Please keep in mind when comparing DotcomPal and MailChimp’s pricing is that the latter is primarily focusing on its email automation aspect alone, while DotcomPal is offering the one-stop solution aspect in all its pricing plans, including the free-forever one.
Both MailChimp & DotcomPal are very useful platforms that offer an impressive set of features to marketers around the globe. Their features help marketers to attain their business goals with fewer hassles.
But the basic difference that marketers need to know is that MailChimp is primarily known to be an email marketing platform that has slowly evolved into providing marketing automation features.
Whereas DotcomPal, since its start, has been providing complete business-boosting solutions to solopreneurs, individual professionals to Launch, Market, and Sell Online from one place using all the necessary web marketing automation tools.
Another valuable point to be kept in mind is that MailChimp charges users as per their increase in the number of contacts. As soon as the contacts cross a certain limit, you’re required to choose the stipulated plan.
The topmost plan of MailChimp comes at $299 per month; however, DotcomPal’s top plan comes at just $77 per month.
I hope you find this post useful. Let us know if we missed any important point of comparison, let us know in the comments below. And don’t forget to share and subscribe for more insightful blogs.