Effective Video Marketing Strategy You Must Use in 2020

by Neha Garg Jan 31, 2020

Marketing through video is a well-known technique to approach and connect your audience.

Videos are the form of content that everybody loves to watch. Videos have the power to boost your conversion rate and increase ROI. Video marketing services are essential for all types of business whether it is small or big. Every marketer knows the power of videos because Video marketing is present as well as the future of marketing.

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How to Create a Video Marketing Strategy?

It is the process that helps you to create a video marketing strategy to achieve your business goals that can be used to promote your product as well as fascinate customers to your business. The demand for video marketing content is increasing day by day. Studies say that 78% of people watch online videos every week and 55% view online videos every day.

If you are using the right tactics to make the videos, you can get higher engagement and interaction from your users. Below we are describing the step-by-step process to create an effective video marketing strategy.

Set the Ultimate Goal of Your Video Marketing

Set the goal of video marketing strategy

It would be difficult to work without any pre-settled goal. If you want the continuous growth of your business, you have to set the goals from starting to end for your video marketing strategy. It will give you a clear idea about what to do, how to do it, and who will do it.

Before you start marketing through videos, you need to set an objective of why you are using video marketing services and what is the purpose of making videos for your business. Is it for lead generation, for branding, to promote a specific product, to help your viewers, or to announce the news?

You will make tons of videos, but for each, you have to be clear about what will be used to create that particular video.

Segregate All Your Audience 

Segregate your audience

After setting a goal, you need to choose the right audience. Understand them, and find out what type of video content they want. Without getting an idea about your targeted audience's choice, you won’t be able to create videos that will attract more visitors.

After collecting the data you can segregate your audience according to the buyer’s persona. This includes the segmentation of your customers in terms of their behavior, demographics, motivation, and goal. This way you can customize your video marketing content more realistically, to connect your audience.

You can create a generalized video script for your video marketing strategy that can be helpful to communicate with all types of viewers.

Outline Your Video Marketing Content

outline your video marketing content

It is also a very important part of your video marketing strategy. Content is the king, whether it is video marketing content, blog content, sales page content, etc. 

Writing content that can connect with your audience is a crucial part of any marketer. Remember, you are writing video marketing content for videos, so it should be brief and to the point. Content must be unique and keep the highest quality that can improve your customer engagement strategies. It should have proper sound with proper images, so you should be careful while choosing the content for videos.


Create an Ultimate Video as Per Strategy

Now you are ready with all the things that would be needed to create a video. You must create a video that can tell the story of your products. Story videos are more powerful than non-story videos because they are more logical.

Complete all the settings before your shoot. Your main focus should be on audio quality, lightning, and the design you are using in videos.

You can also use any type of camera for capturing videos and make them perfect by your creativity and using some editing tools. To do this, you have to choose a perfect platform like DotcomPal which provides you the solution to customize and host your videos without having any technical knowledge. Below you can see how to customize your video in DotcomPal with so many options.

Create an Ultimate Video as Per Strategy

Choose The Perfect Platform To Upload Your Video

Choose the Perfect platform for videos

After recording and editing videos, you are ready to upload them. Choosing a perfect platform for uploading your video can help you succeed. Firstly identify the purpose of uploading your video; if it is an explainer video or live-action video, then you should place it on the landing page.

If your video is all about your product, then you have to place it on the sales page. Product demo videos are short videos that can be uploaded to give a walkthrough of the product to your audience.

You can choose Facebook, YouTube, and Instagram Accounts as per your video marketing strategy to upload your video, based on your audience preferences.

Start Promoting Your Video

Start Promoting your Videos

There is no meaning to create videos if no one is watching them. You can’t attract viewers without promoting your video. To get a unique response from your viewers, you can do things such as:

  • Search engine optimization is the best way to promote the videos so that viewers can find out about you, using the keywords that you provided in your video description.
  • To get some exposure, share the video links with your followers. For this, you can use social media where your potential users spend more time.
  • Sharing is the best option to grab the attention of your audience. You can share the video directly with your subscribers and can ask them to share it with their friends or followers.

Don't Forget to Measure The Metrics 

Measure the Metrics

To get maximum profit and ROI, You need to analyze your performance, time to time. To improve your video marketing strategy, it is necessary to measure the metrics; it will help you to improve your appearance in front of your customer.

By tracking the results, you can measure click-through rate, conversion rate, number of views, feedback given by the users, etc. By keeping an eye on these factors, you can justify the investment that will give you the satisfaction that you are on the right way to achieve your goal.

Start Your Video Marketing Campaign Now!

Now, you have a clear idea about how you can create a perfect video marketing strategy in your campaign and what are the benefits of video marketing for your business to get maximum ROI. 

You can start with the simplest thing and when people will start taking interest in your video, you will definitely try to create something new and unique that viewers want to watch. There are some online tools that can help you to customize your video. Feel free to ask anything. Share your views with us by commenting in the below section.

Comments (1)

mbroadwater Said :

April 26, 2020 at 3:36 AM

Thank for this information