Top 6 Marketing Automation Trends to Dominate in 2020

by Neha Garg Jan 31, 2020

Today, marketers, who know the value of marketing, use marketing automation services as one of their primary solutions to develop their market value.

The main objective of marketing automation is to automate the potential leads throughout the marketing journey. It is helpful to perform a repetitive task in a fixed and timely manner.

Marketing Automation is a hard-core solution that makes everything very easy for you to market and sell your services digitally. Marketing changes its trends every year to adopt new technologies that will prove advantageous for your business.

If you are not implementing the current trend of marketing automation, you will lag behind other marketers. For the rapid growth of your market, you need to accept the changes in marketing automation that will be beneficial to track and measure the success of your business in a cost-effective manner.

New Marketing Automation trends 2019 to Follow:

Changes are the significant factors of life in marketing that everybody needs to accept to grow their business. Let’s have a look at the biggest marketing automation trends that will help you to make your business more successful in terms of cost, time and effort.

Advanced Use of Artificial Intelligence Power

Use of Artificial Intelligence in Marketing Automation Trends

The term “Artificial Intelligence” refers to the intelligence that gives powers to a machine to think and work like a human being.

Artificial intelligence has now become a current trend of marketing automation for which most marketers are using, to propagate their business. There are many examples of AI that one can use to enhance marketing:

  • Chatbots are the best example of artificial intelligence and many of marketers use it in their business to give instant answers to all of the questions that arise from your customer’s side. Siri/Google assistant/ Cortana/ Alexa etc. are examples of some popular AI-powered Chatbots.
  • Speech recognition is also a powerful AI tool that catches a user's attention as it is more convenient to use.
  • Ad targeting, Recommendation, computer vision are some of the examples in marketing that needed AI.
  • In email automation. Email automation techniques save your time. 
  • To gather personal customer behavior.
  • To deliver personalized content.
  • To predict the analytics of the campaign.

Predictive Analytics to Automate Sales

Predictive Analytics Trend in Automation

In marketing Automation services, to automate your sales, it is necessary to predict the behavior and plan for future marketing. With the help of AI, it is very easy to collect past data that can be utilized to improve your future processes.

Using these analytics in your business can improve your marketing in every term. Whether it’s a product or service that you are promoting, you need to track exact data that takes you in the right direction to target the right customers.

Therefore measuring analytics is now becoming an important part and counted as one of the most imperative changes in marketing automation to run a campaign successfully.

Use Behaviour Analysis for High-Level Personalization

Behaviour Analysis for Personalization

It is one of the most important marketing automation trends that is useful to build a long-term relationship with customers. This will give you an extra mark in your overall business performance if you are aware of the past behavior of your customers and sending them an email in a more personalized way.

According to the survey, chances of buying services increases if you addressed your customers by their name or the past actions that they have performed on your website.

Customers feel happy and special that you took extra time to personalize email for them and the chances of being your email opened can be increased in this way.

Use of Automated Content Marketing

Automated Content Marketing

Good content is the need for good marketing. It shows how strongly you can present your product in front of your audience. Automated content marketing can be done through both marketing automation and content marketing. It automates content marketing with the help of some tools.

To improve your content marketing strategy, you need to adopt the current trend of marketing automation that is content marketing automation. Using automation, you also can share your content across social media. You can make a strategy to apply automation in any phase of content marketing like planning, creation, distribution, and analytics.

Advanced Omnichannel Marketing Strategy

Omnichannel Marketing Automation Trend

Most marketers are not so handy to use the new phases of marketing. They want to integrate artificial intelligence into their machine learning solution. A marketer can use an Omni-channel strategy that is tied together with all the functionalities like email, social media, content, and mobile marketing, etc.

The objective of this technology is to build a relationship with customers that will be useful for them in the future and to engage the right person at the right time with the right channel.

Omnichannel provides a different channel to interact with the customers. This helps to increase customer retention and revenue.

Use of Video Automation

Use of Video Automation

Videos are also counted as a current trend of marketing automation.  As we know that videos are individually more valuable and with marketing automation services, it would be more and more effective and can take your business to the next level.

Most marketers are convinced that videos are one of the best lead generation ideas but still, they do not integrate their videos with marketing automation. Through videos, your engagement rate and ROI can increase more than text-based content.

If you have the exact data, you can build your lead generation and lead nurturing process to increase your sales.


With Marketing Automation services, you can automate your emails, send welcome and thank you emails and offers based on individual customer’s behavior. It saves your time and sends automatic scheduled emails to your customers.

Marketing automation trends help you to know about the latest changes in marketing automation schemes that marketers can use in their business’s development process and streamline all their marketing automation processes.

Now you can start your campaign, keeping these marketing automation trends in mind. You can share your thoughts with us by dropping them in the comment section.

Comments (2)

9jaoncloud Said :

August 10, 2020 at 2:46 PM

Thank you for this great post. I will likely read all your blog post to get more tips. I really need to optimize my video marketing strategy. Regards. Simeon